I little while ago I happened to stumble across the work of the wonderful Amy Moss, creater of one of my favourite blogs, Eat Drink Chic. Amy was asked by The Cool Hunter to give McDonalds a total packaging redesign for fashion week "with an aesthetic suitable for a 5 star restaurant".
Photographed by the fabulous Marija Ivovic, the packaging embraces the look and feel of familiar high-end fashion brands such as Burbery, Hermés, Gucci, Paul Smith and Dolce and Gabbana. How freaking gorgeous is this concept? Anything that incorporates beautiful, simple design, with food and fashion is pretty alright in my book! Definitely inspires me to revisit packaging design and come up with a few unique concepts of my own!
Photo credits: Designed by Amy Moss at Eat Drink Chic, photography by Marija Ivovic