inevitable.

Today, CHANEL launches their 2012 Christmas film for Nº5.  As the first ever company in the industry to use a male to advertise a women's fragrance, this is sort of a big deal.  I've been interested in the mixed reports the ad has received so far today, although I believe creating a "buzz" (whether positive or negative), can only work in the company's favour.  Personally, I love the film's unique and raw approach that leaves your thinking about it long after Mr Pitt's sweet lips have muttered that mysterious word, "inevitable"...

C x